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Managerial Economics and Business Strategy / Michael R. Baye, Jeffrey T. Prince

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    HD30.22
    .B38 2017
     
    1011023 (Shelf),ninth ed,BOK
    Baye, Michael R. , 1958-

         Managerial Economics and Business Strategy. - New York , 2017.

         xxvii, 548 pages : illustrations ; 27 cm McGraw-Hill series in economics.
         The fundamentals of managerial economics -- Market forces : demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic, and monopolistically competitive markets -- Basic oligopoly models -- Game theory : inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A manager's guide to government in the marketplace -- Case study.

         ISBN 9781259290619.
         
         1. Strategic planning 2. Managerial economics.I. Prince, Jeffrey T. II. Title III. Series
         Control No. : 14248
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1011023Shelfninth edPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1011024Shelfninth edPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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