Shah Alam

  • UiTM Shah Alam
  • UITM Sarawak
  • UITM Perlis
  • UITM Pulau Pinang
  • UITM Sabah
  • UiTM Negeri Sembilan
  • UiTM Johor
  • UITM Melaka
  • UITM Pahang
  • UITM Kelantan
  • UITM Kedah
  • UITM Perak
  • UITM Terengganu
  • UiTM Libraries
.

Strategic Marketing : An Introduction / Tony Proctor

  • Linear

  • MARC

  •  
    HF5415.135
    .P76 2008
     
    1000158 (Shelf),BOK
    Proctor, Tony

         Strategic Marketing : An Introduction. - London , 2008.

         axii, 335 pages : illustrations ; 26 cm.
         Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.

         ISBN 9780415458160.
         
         1. Marketing - Decision making 2. Marketing - Management.I. Title
         Control No. : 12963
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1000158ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1000159ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs
    1000160ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

Search In

Shelf Browse

No Shelf Browse Data.

Top