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Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller

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  • MARC

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    HF5415
    .M55 2015
     
    994186 (Shelf),BOK
    Miller, Thomas W. , 1946-

         Marketing data science : modeling techniques in predictive analytics with R and Python. - Old Tappan, New Jersey , 2015.

         xviii, 458 p. : ill. ; 24 cm.

         ISBN 9780133886559 (hbk.)
         .-ISBN 0133886557 (hbk.).
         
         1. Marketing - Data processing 2. R (Computer program language) 3. Python (Computer program language) 4. Data mining.I. Title
         Control No. : 10336
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    994186ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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