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Strategic marketing : creating competitive advantage / Douglas C. West, John Ford, and Essam Ibrahim

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    HF5415.135
    .W47 2015
     
    994246 (Shelf),BOK
    West, Douglas C.

         Strategic marketing : creating competitive advantage. - Oxford, United Kingdom , 2015.

         xxi, 571 p. : ill. ; 25 cm.

         ISBN 9780199684090 (pbk.).
         
         1. Marketing - Decision making 2. Marketing - Decision making.I. Ford, John B. - 1949- II. Ibrahim, Essam III. Title
         Control No. : 10251
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    994246ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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