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Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind and Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network

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    HF5823
    .W546 2016
     
    993477 (Shelf),BOK
    Wind, Yoram

         Beyond advertising : creating value through all customer touchpoints. - Hoboken, New Jersey , 2016.

         xxiv, 261 p. : ill. ; 24 cm.

         ISBN 9781119074229 (hbk.).
         
         1. Advertising 2. Communication in marketing 3. Customer relations.I. Hays, Catharine - 1958- II. Title
         Control No. : 10149
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    993477ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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