Promoting and marketing events : theory and practice / Nigel Jackson
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| | | | Promoting and marketing events : theory and practice. - London, New York , 2013. | xx, 254 p. : ill. ; 26 cm. | ISBN 9780415667326 (hbk.) | .-ISBN 0415667321 (hbk.) | .-ISBN 9780415667333 (pbk.) | .-ISBN 041566733X (pbk.). | | 1. Special events - Marketing 2. Special events - Public relation.I. Title | Control No. : 10001 | | Library : UiTM Shah Alam; UITM Perlis |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 971926 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 994208 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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