Global marketing management / Masaaki Kotabe, Kristiaan Helsen
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| | | | Global marketing management. - Hoboken, N.J. , 2011. | xxiii, 717 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm. | Instructions to access the software in pocket attached to inside of front cover. | "International student version.". | ISBN 0470505745 | .-ISBN 9780470505748 (pbk.). | | 1. International business enterprises - Management 2. Export marketing - Management.I. Helsen, Kristiaan II. Title | Control No. : 9926 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 994229 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 1007561 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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