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Global marketing management / Masaaki Kotabe, Kristiaan Helsen

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    HF1416
    .K68 2011
     
    994229 (Shelf),BOK
    Kotabe, Masaaki

         Global marketing management. - Hoboken, N.J. , 2011.

         xxiii, 717 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
         Instructions to access the software in pocket attached to inside of front cover.
         "International student version.".

         ISBN 0470505745
         .-ISBN 9780470505748 (pbk.).
         
         1. International business enterprises - Management 2. Export marketing - Management.I. Helsen, Kristiaan II. Title
         Control No. : 9926
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    994229ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    1007561ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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