Brand management : principles and practices / Kirti Dutta
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| | | | 993489 (Shelf),1 CD-ROM,BOK |
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| | Brand management : principles and practices. - New Delhi , 2012. | xxiii, 455 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.). | ISBN 9780198069867 (pbk.) | .-ISBN 0198069863 (pbk.). | | 1. Brand name products 2. Branding (Marketing) 3. Product management.I. Title | Control No. : 9920 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 993489 | Shelf | 1 CD-ROM | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 995348 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | COMPACT DISC | KAT |
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