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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre

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    HD69.B7
    H43 2016
     
    993490 (Shelf),BOK
    Heding, Tilde

         Brand management : research, theory and practice. - New York , 2016.

         xvi, 307 p. : ill. ; 23 cm.

         ISBN 9781138804692 (pbk.)
         .-ISBN 9781138804685 (hbk.).
         
         1. Brand name products - Management 2. Branding (Marketing 3. Marketing.I. Knudtzen, Charlotte F. II. Bjerre, Mogens - 1959- III. Title
         Control No. : 9919
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    993490ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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