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Strategic brand engagement : using HR and marketing to connect your brand, customers, channel partners and employees / John G Fisher

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    HD58.7
    .F572 2014
     
    994294 (Shelf),BOK
    Fisher, John G

         Strategic brand engagement : using HR and marketing to connect your brand, customers, channel partners and employees. - London , 2014.

         vii, 219 p. : ill. ; 24 cm.

         ISBN 9780749470135 (pbk.).
         
         1. Corporate culture 2. Branding (Marketing) 3. Organizational behavior 4. Personnel management.I. Title
         Control No. : 9918
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    994294ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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