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THE CASE STUDY HANDBOOK : How to Read, Discuss, and Write Persuasively About Cases / William Ellet

  • Linear

  • MARC

  •  
    HD30.4
    .E435 2007
     
    871918 (Shelf),BOK
    Ellet, William

         THE CASE STUDY HANDBOOK : How to Read, Discuss, and Write Persuasively About Cases.

         vi, 273 pages ; 24 cm.
         pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.

         ISBN 9781422101582.
         
         1. Management - Case studies - Study and teaching.I. Title
         Control No. : 9741
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    871918ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    993502ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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