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Design research : investigation for successful creative solutions / Neil Leonard, Gavin Ambrose

  • Linear

  • MARC

  •  
    NC1000
    .L46 2012
     
    931993 (Shelf),BOK
    Leonard, Neil

         Design research : investigation for successful creative solutions.

         192 pages : illustrations ; 23 cm Basics graphic design 02.
         The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : The brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conducting research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion.

         ISBN 9782940411740
         .-ISBN 2940411743.
         
         1. Commercial art 2. Graphic arts - Research 3. Design - Research.I. Ambrose, Gavin II. Title III. Series
         Control No. : 9118;26492
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    931993ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs
    945524ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs
    947364ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs
    990317ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKRAK TERBUKA (OPEN SHELVES)

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