Design research : investigation for successful creative solutions / Neil Leonard, Gavin Ambrose
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| | | | Design research : investigation for successful creative solutions. | 192 pages : illustrations ; 23 cm Basics graphic design 02. | The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : The brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conducting research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion. | ISBN 9782940411740 | .-ISBN 2940411743. | | 1. Commercial art 2. Graphic arts - Research 3. Design - Research.I. Ambrose, Gavin II. Title III. Series | Control No. : 9118;26492 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 931993 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs | 945524 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs | 947364 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs | 990317 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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