Packaging sustainability : tools, systems, and strategies for innovative package design / Wendy Jedlicka ; with Elise L. Amel ... [et al.] ; additional contributions by Amelia McNamara ... [et al.]
-
| | | | | | Packaging sustainability : tools, systems, and strategies for innovative package design. | | xviii, 346 pages : illustrations ; 23 cm. | | Includes bibliographical references (p. 320-321) and index. | | 1. Taking the first step : Consumption and renewal -- Choices, choices, choices -- Nearly all new products fail -- Taking responsibility and thriving -- A taste of things to come -- Making the business case -- 2. Mechanics of human behavior : Assumption vs. data -- Inside the consumer -- The nitty gritty of collecting data -- Wrapping it up -- 3. Marketing and truth : The consumer relationship -- Ethics-based marketing and business -- Package as bridge or barrier -- Thing or service? -- Eco-labeling and eco-marketing claims -- Speaking the truth, and meaning it -- How to get it right -- The package/product team -- How to create an eco-package in three easy steps -- 4. Laws and economics : The changing landscape: laws and regulations -- Regulations around the globe -- A path forward -- Unwrapping global packaging: trade and policy -- The scope of global trade in packaging -- The scope of environmental impact of packaging -- Looking forward -- 5. Systems thinking : The systems view -- Bridging the gap with systems -- Systems and design -- Package as a system -- Adapt to the environment -- Properties of systems -- Taking advantage of the systems view -- Biomimicry -- Permaculture principles in design -- Change management -- Technical approaches -- Systems approaches -- The next level in the picture -- Your nearest advantage may be behind you -- Innovation heuristics -- 6. Materials and processes : Paper or plastic? Neither! -- What are we trashing -- Paper -- Alternative paper -- Plastics -- Metals -- Glass -- Energy changes everything -- Printing -- The wonderful world of waste -- 7. Innovation toolbox : Eco-packaging in three east steps -- Definition of sustainable packaging -- Consumer's shopping list for positive change -- Innovation heuristics -- Fair trade essentials -- Overview of environmental marketing claims -- Eco seals, certifications, and claims -- Materials choices at a glance -- Eco-resources at a glance -- Glossary of basic packaging terminology. | | ISBN 9780470246696. | | | | 1. Packaging.I. Title | | http://www.loc.gov/catdir/enhancements/fy0827/2008013183-t.html | | Control No. : 9072 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 991046 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|
