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Packaged pleasures : how technology & marketing revolutionized desire / Gary S. Cross & Robert N. Proctor

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    T173.8
    .C767 2014
     
    990241 (Shelf),bok
    Cross, Gary S.

         Packaged pleasures : how technology & marketing revolutionized desire.

         352 pages : illustrations ; 24 cm.

         ISBN 9780226121277.
         
         1. Packaging - Technological innovations - Psychological aspects 2. Packaging - Technological innovations - Social aspects 3. Marketing - Technological innovations - Psychological aspects 4. Marketing - Technological innovations - Social aspects 5. Consumer behavior.I. Proctor, Robert - 1954- II. Title
         Control No. : 8803
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    990241ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKRAK TERBUKA (OPEN SHELVES)

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