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Advertising, Promotion and other aspects of Integrated Marketing communications / Terence A. Shimp, J. Craig Andrews

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    HF5415.123
    .S55 2013
     
    985363 (Shelf),BOK
    Shimp, Terence A.

         Advertising, Promotion and other aspects of Integrated Marketing communications.

         xxii, 729 pages : color illustrations ; 29 cm.
         Includes index.

         ISBN 9781133191421
         .-ISBN 1133191428.
         
         1. Ventes - Promotion 2. Marketing direct.I. Andrews, J. Craig II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    985363ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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