International Conferences on Marketing and Retailing(2nd: 2009: Melaka)
INCOMaR II 2009. - Malaysia , 21 cm 2009.
xx, 135 p. ; 22 cm.
The conferences is a collaboration between the Faculty of Business Management, UiTM Shah Alam, UiTM Melaka Campus and The Chartered Institute of Marketing (CIM) Malaysia.