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Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman

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    HF5415.1255
    .L47 2013
     
    981827 (Shelf),BOK
    Lerman, Scott

         Building better brands : a comprehensive guide to brand strategy and identity development. - Blue Ash, Ohio , 2013.

         199 p. : col. ill. ; 21 cm.
         Includes index.

         ISBN 9781440331435 (hbk.)
         .-ISBN 144033143X (hbk.).
         
         1. Branding (Marketing).I. Title
         Control No. : 7978
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    981827ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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