Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
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| | | Corporate reputation : managing opportunities and threats. - Farnham, Surrey , 2011. |
| xvi, 338 p. : ill. ; 26 cm. Psychological and behavioral aspects of risk series. | ISBN 9780566092053 (hbk.) | .-ISBN 0566092050. | | 1. Corporate image 2. Brand name products - Management 3. Corporations - Public relations 4. Organizational effectiveness 5. Performance - Management.I. Burke, Ronald J. II. Martin, Graeme III. Cooper, Cary L. IV. Title V. Series | Control No. : 7195 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 981052 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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