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Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper

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    HD59.2
    .C685 2011
     
    981052 (Shelf),BOK
    Corporate reputation : managing opportunities and threats. - Farnham, Surrey , 2011.

         xvi, 338 p. : ill. ; 26 cm. Psychological and behavioral aspects of risk series.

         ISBN 9780566092053 (hbk.)
         .-ISBN 0566092050.
         
         1. Corporate image 2. Brand name products - Management 3. Corporations - Public relations 4. Organizational effectiveness 5. Performance - Management.I. Burke, Ronald J. II. Martin, Graeme III. Cooper, Cary L. IV. Title V. Series
         Control No. : 7195
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    981052ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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