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Inside book publishing / Giles Clark and Angus Phillips

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  • MARC

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    Z278
    .C557 2014
     
    981558 (Shelf),BOK
    Clark, Giles N

         Inside book publishing. - New York.

         xix, 355 pages : illustrations, maps ; 26 cm.
         The development of modern trade publishing -- Publishing for educational, academic and professional markets -- The characteristics of the main publishing sectors -- Creating and protecting value in publishing -- The author -- Commissioning -- The author contract and editorial development -- Design and production -- Marketing -- Sales and distribution -- Rights sales -- The sales channels for books in the UK -- Getting into publishing.

         ISBN 9780415537179 (pbk).
         
          1. Publishers and publishing - Great Britain 2. Publishers and publishing - Vocational guidance 3. Publishers and publishing - Great Britain.I. Phillips, Angus - 1961- II. Title
         Control No. : 4041
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    981558ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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