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Advertising : an integrated marketing communication perspective / George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell

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    HF5823
    .A38 2014
     
    999346 (Shelf),BOK
    Advertising : an integrated marketing communication perspective. - North Ryde, N.S.W. , ©2014.

         xxiii, 584 p. : col. ill. ; 28 cm.

         ISBN 9781743078655 (pbk.)
         .-ISBN 174307865X (pbk.).
         
         1. Advertising 2. Sales promotion 3. Communication in marketing.I. Belch, George E. - 1951- II. Kerr, Gayle III. Powell, Irene IV. Belch, Michael A. V. Title
         Control No. : 5724
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    999346ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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