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Ethnic marketing : culturally sensitive theory and practice / Guilherme D. Pires and John Stanton

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    HF5415.332.M56
    P57 2015
     
    979662 (Shelf),BOK
    Pires, Guilherme D.

         Ethnic marketing : culturally sensitive theory and practice. - New York, NY , 2015.

         xvi, 364 p. : ill. ; 24 cm.

         ISBN 9780415836005 (hbk.).
         
         1. Market segmentation 2. Marketing - Cross-cultural studies 3. Minority consumers - Cross-cultural studies.I. Stanton, John L. II. Title
         Control No. : 3579
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    979662ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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