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Jazz sells : music, marketing, and meaning / Mark Laver

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  • MARC

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    ML3506
    .L38 2015
     
    993832 (Shelf),BOK
    Laver, Mark

         Jazz sells : music, marketing, and meaning. - New York , 2015.

         xv, 246 p. : illustrations ; 24 cm Transnational studies in jazz.
         Pimps, rebels, and Volkswagens : Charles Mingus and the commodification of dissent -- Autoeroticism : sex, cars, and jazz -- The new sound of cola -- "The bank of music" : sponsorship and the spectacle of community.

         ISBN 9781138018754 (hardback).
         
         1. Jazz - Social aspects 2. Branding (Marketing) - History 3. Advertising - History 4. Jazz - History and criticism.I. Title II. Series
         Control No. : 4473
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    993832ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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