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Analyzing music in advertising : television commercials and consumer choice / Nicolai Graakjaer

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  • MARC

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    ML3790
    .G676 2014
     
    986718 (Shelf),BOK
    Graakjar, Nicolai Jorgensgaard

         Analyzing music in advertising : television commercials and consumer choice. - New York , 2014.

         ix, 172 p. ; 24 cm Routledge interpretive marketing research 20.

         ISBN 9781138781085 (hbk).
         
         1. Music in advertising 2. Television advertising 3. Television and music.I. Title II. Series
         Control No. : 4353
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    986718ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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