Shah Alam

  • UiTM Shah Alam
  • UITM Sarawak
  • UITM Perlis
  • UITM Pulau Pinang
  • UITM Sabah
  • UiTM Negeri Sembilan
  • UiTM Johor
  • UITM Melaka
  • UITM Pahang
  • UITM Kelantan
  • UITM Kedah
  • UITM Perak
  • UITM Terengganu
  • UiTM Libraries
.

Marketing and Social Media : A Guide for Libraries, Archives, and Museums / Christie Koontz

  • Linear

  • MARC

  •  
    Z716.3
    .K67 2014
     
    980253 (Shelf)
    Koontz, Christie

         Marketing and Social Media : A Guide for Libraries, Archives, and Museums.

         xiii, 295 pages : ; 24 cm.
         A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.

         ISBN 9780810890817 (pbk. : acid-free paper).
         
          1. Libraries - Marketing 2. Archives - Marketing 3. Museums - Marketing 4. Social media.I. Mon, Lorri M. II. Title
         Control No. : 2752
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    980253ShelfPTAR KAMPUS PUNCAK PERDANA(PP)RAK TERBUKA (OPEN SHELVES)

Search In

Shelf Browse

No Shelf Browse Data.

Top