CONTEMPORARY APPROACHES OF THE SCIENTIFIC THEORY OF PLACE MARKETING : PLACE BRANDING IN GLOBALIZED CONDITIONS AND ECONOMIC CRISIS / ANDRONIKI KAVOURA, PHD
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| | | | | | CONTEMPORARY APPROACHES OF THE SCIENTIFIC THEORY OF PLACE MARKETING : PLACE BRANDING IN GLOBALIZED CONDITIONS AND ECONOMIC CRISIS. | | xi, 85 pages ; 23 cm Business economics in a rapidly-changing world. | | Places and regions in the horizon of globalization and economic crisis -- Marketing and place marketing at the forefront of new conditions of economic recession and crisis in search for a new role -- Methodological approaches -- Place identity/national identity : the image of the place and place brand -- External public/tourism and tourism behavior-defining "experience" -- The role of the imagined community in place marketing -- The role of synergies and local networks for place branding and place marketing -- The use of new technologies for the creation of an e-place brand and e-place marketing -- The new role of the public sector. negotiating the concept of the public interest to the new conditions as a basic pole of a strategic plan for place branding-place marketing -- Proposition for the future : a model of systemic approach of the strategic design of place marketing and place branding. | | ISBN 9781629482026. | | | | 1. Branding (Marketing) 2. Place marketing 3. Tourism 4. Industrial promotion 5. Globalization.I. Title II. Series | | Control No. : 2761 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1009056 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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