ENTREPRENEURSHIP : STARTING & OPERATING A SMALL BUSINESS / Steve Mariotti, Caroline Glackin
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| | | | | | ENTREPRENEURSHIP : STARTING & OPERATING A SMALL BUSINESS. | | xxiv, 541 pages : colour illustrations ; 28 cm. | | Includes index. | | Unit 1: entrepreneurial pathways -- Entrepreneurs recognize opportunities -- The business plan : road map to success -- Creating business from opportunity -- Unit 1: Case study: spanx -- Unit 2: Integrated marketing -- Exploring your market -- Developing the right marketing mix and plan -- Smart selling and effective customer service -- Unit 2: Case study: kitchen arts & letters, inc -- Unit 3: Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy: debt, equity, or both? -- Unit 4: Case study: Lee's ice cream -- Unit 5 operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Management, leadership, & ethical practices -- Unit 4: case study: onlc training centers -- Unit 5: Cashing in the brand -- Franchising, licensing, and harvesting: cashing in your brand -- Unit 5: Case study: honest tea -- Appendix 1 Sample student business plan : University Parent, Inc -- Appendix 2 Bizbuilder business plan -- Appendix 3 Resources for entrepreneurs -- Appendix 4 Useful formulas and equations. | | ISBN 9780133934458 | | .-ISBN 0133934454. | | | | 1. New business enterprises - Management 2. Entrepreneurship.I. Glackin, Caroline II. Title | | Control No. : 6733 (On Order);27888 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1033865 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | slr | | 1033866 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs | | 1033867 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs |
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