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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / Rajat Paharia

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    HF5415.32
    .P34 2013
     
    968957 (Shelf),BOK
    Paharia, Rajat

         Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement. - New York , 2013.

         xv, 281 p. : ill. ; 24 cm.
         Includes index.

         ISBN 9780071813372 (hbk.)
         .-ISBN 0071813373 (hbk.).
         
         1. Marketing - Management 2. Brand loyalty 3. Corporate culture 4. Organizational behavior - Managemen 5. Customer relations.I. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    968957ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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