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Strategic Customer Management : Integrating Relationship Marketing and CRM / Adrian Payne, Pennie Frow

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  • MARC

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    HF5415.5
    .P395 2013
     
    969451 (Shelf),BOK
    Payne, Adrian

         Strategic Customer Management : Integrating Relationship Marketing and CRM.

         xvi, 529 pages : illustrations ; 26 cm.

         ISBN 9781107014961
         .-ISBN 1107014964.
         
         1. Customer relations - Management.I. Frow, Pennie II. Title
         Control No. : 24759
         Library : UiTM Shah Alam; UITM Pahang; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    969451ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    1026177ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr

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