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Tribal marketing, tribal branding : an expert guide to brand co-creation process / Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland

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    HF5415
    .R54173 2013
     
    975205 (Shelf),BOK
    Richardson, Brendan

         Tribal marketing, tribal branding : an expert guide to brand co-creation process. - New York , 2013.

         xi, 184 p. ; 24 cm.
         Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding trib.

         ISBN 9780230368828.
         
         1. Marketing - Social aspect 2. Branding (Marketing) 3. Consumer behavior.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    975205ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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