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The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson

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    HD69.B7
    S58 2014
     
    975204 (Shelf),BOK
    Simpson, Anna

         The brand strategist's guide to desire : how to give consumers what they actually want.

         xiii, 190 p. ; 22 cm.

         ISBN 9781137351814 (hbk.)
         .-ISBN 1137351810.
         
         1. Brand name products - Managemen 2. Social responsibility of business 3. Consumer satisfaction.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    975204ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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