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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins

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    HF5415.15
    .C26 2014
     
    971456 (Shelf),BOK
    Calkins, Tim , alkins, Tim

         Defending your brand : how smart companies use defensive strategy to deal with competitive attacks. - New York , 2014.

         294 p. : ill. ; 24 cm.
         "Marketing book of the year 2013-Expert Marketer Magazine"--Cover.

         ISBN 9781137278753 (pbk.).
         
         1. Product management 2. Strategic planning.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    971456ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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