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The media handbook : a complete guide to advertising media selection, planning, research, and buying / by Helen Katz

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  • MARC

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    HF5826.5
    .K38 2013
     
    971330 (Reference),BOK
    Katz, Helen

         The media handbook : a complete guide to advertising media selection, planning, research, and buying. - New York , 2013.

         xii, 232 p. : ill. ; 24 cm.

         ISBN 9780415856713 (pbk.)
         .-ISBN 9780415856720 (hardback).
         
         1. Mass media and business 2. dvertising media plannin 3. Marketing channels.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    971330ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj

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