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Advertising and integrated brand promotion / Thomas Clayton O'Guinn ... [et al.]

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    HF5821
    .O34 2015
     
    975208 (Shelf),BOK
    O'Guinn, Thomas Clayton

         Advertising and integrated brand promotion.

         xx, 407 pages : colour illustrations ; 28 cm.

         ISBN 9781285187815
         .-ISBN 1285187814.
         
         1. Advertising 2. Advertising media planning.I. Allen, Chris T. II. Scheinbaum, Angeline Close III. Semenik, Richard J. IV. Title
         Control No. : 3375
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    975208ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKRAK TERBUKA (OPEN SHELVES)
    980452ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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