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Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict EM Steenkamp

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  • MARC

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    HF5415.1255
    .K857 2013
     
    975207 (Shelf),BOK
    Kumar, Nirmalya

         Brand breakout : how emerging market brands will go global.

         xvi, 256 pages : illustrations ; 25 cm.

         ISBN 9781137276612.
         
          1. Brand name products 2. Branding (Marketing) 3. Branding (Marketing) - Developing countrie 4. Brand name products - Developing countrie.I. Steenkamp, Jan-Benedict E. M. II. Title
         Library : UiTM Shah Alam; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    975207ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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