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The new brand spirit : how communicating sustainability builds brands, reputations and profits / by Christian Conrad and Marjorie Ellis Thompson

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  • MARC

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    HF5414
    .C66 2013
     
    971472 (Shelf),BOK
    Conrad, Christian A. , onrad, Christian A. , 1966-

         The new brand spirit : how communicating sustainability builds brands, reputations and profits. - Burlington , 2013.

         xii, 323 p. : ill. ; 24 cm.

         ISBN 9780566092442 (hbk.)
         .-ISBN 0566092441.
         
         1. Sustainable development - Social aspects 2. Social responsibility of business 3. Social marketing - Social aspect.I. Thompson, Marjorie Ellis - 1957- II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    971472ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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