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Marketing and designing the tourist experience / by Isabelle Frochot and Wided Batat

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  • MARC

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    G155.A1
    F76 2013
     
    972916 (Shelf),BOK
    Frochot, Isabelle

         Marketing and designing the tourist experience. - Oxford , 2013.

         viii, 218 p. : ill. ; 25 cm.

         ISBN 1908999462 (pbk.)
         .-ISBN 9781908999467 (pbk.).
         
         1. Place marketing - Marketin 2. Tourism - Marketing 3. Tourism - Managemen 4. Tourism.I. Batat, Wided atat, Wided II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    972916ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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