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Tracking the audience : the ratings industry from analog to digital / by Karen Buzzard

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  • MARC

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    HE8700.66.U6
    B895 2012
     
    964392 (Shelf),BOK
    Buzzard, Karen Buzzard, Karen

         Tracking the audience : the ratings industry from analog to digital.

         x, 174 pages : ; 24 cm.
         pt. I Analog -- 1.Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- 2.Establishing the Analog Currency for Local Radio and TV Audiences: The Diary I.

         ISBN 9780805858518 (hardback : acid-free paper)
         .-ISBN 0805858512 (hardback : acid-free paper)
         .-ISBN 9780805858525 (pbk)
         .-ISBN 0805858520 (pbk).
         
         1. Digital electronics - United States - Histor - Rating 2. Television programs - United States - Rating - Histor 3. Radio programs - United States - Measurement - Histor 4. Television viewers - United States - Measurement - Histor 5. Radio audiences - United States - History - Measurement 6. nalog electronic system.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    964392ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    971983ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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