Public relations writing : form and style / Doug Newsom, Jim Haynes
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| | | | | | Public relations writing : form and style. - Boston, MA , 2014. | | xx, 361 p. : ill. ; 24 cm Wadsworth series in mass communication and journalism. | | Part I: PR writing: role & responsibility. Public Relations and the Writer ; The Global Public Relations Environment ; Persuasion. -- Part II: Preparing to write. Research for the Public Relations Writer ; The Public Relations Planning Process. -- Part. | | ISBN 9781133307310 (pbk.) | | .-ISBN 1133307310. | | | | 1. Public relations 2. Public relations - Authorship 3. Business writing.I. Haynes, Jim - 1937- II. Title III. Series | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 964411 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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