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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler

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    HF5825
    .D74 2014
     
    964412 (Shelf),BOK
    Drewniany, Bonnie L. , rewniany, Bonnie L.

         Creative strategy in advertising. - Belmont, Calif , 2014.

         xviii, 314 p. : ill. ; 26 cm.
         Previous ed.: 2008.
         1. Creativity : unexpected but relevant selling messages -- 2. Branding : indentity and image strategy -- 3.Diversity : targeting an ever-changing marketplace -- 4. Fact finding : the basis for effective creative work -- 5. Strategy : a road map for.

         ISBN 9781133307266 (pbk)
         .-ISBN 1133307264 (pbk).
         
         1. dvertising cop 2. dvertising layout and typograph.I. Jewler, A. Jerome II. Title
         Control No. : 1472 (On Order)
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    964412ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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