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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews

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    HF5415.123
    .S54 2013
     
    964424 (Reference),BOK
    Shimp, Terence A.

         Advertising, promotion, and other aspects of integrated marketing communications. - son, Ohio , 2013.

         xxii, 729 p. : ill. (some col.) ; 29 cm.

         ISBN 9781111580216 (hbk)
         .-ISBN 1111580219 (hbk).
         
         1. Advertising 2. Sales promotion 3. dvertisin.I. ndrews, J. Craig. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    964424ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj

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