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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena

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    HD59.2
    .C65 2013
     
    966687 (Shelf),BOK
    Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century.

         xix, 156 p. : ill.c24 cm Routledge interpretive marketing research 17.

         ISBN 9780415662093 (hardback)
         .-ISBN 0415662095 (hardback).
         
         1. Corporate image 2. Corporate culture 3. Communication in organizations 4. Branding (Marketing) 5. Corporations.I. Balmer, John M. T. II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    966687ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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