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Marketing your library's electronic resources : a how-to-do-it manual / Marie R Kennedy and Cheryl LaGuardia

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  • MARC

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    ZA4060
    .K46 2013
     
    972769 (Shelf),BOK
    Kennedy, Marie R.

         Marketing your library's electronic resources : a how-to-do-it manual. - London , 2013.

         xxi, 177 p. : ill. ; 28 cm.
         Part I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and.

         ISBN 9781856049429 (pbk.)
         .-ISBN 1856049426.
         
         1. Libraries - United States - Marketin - Case studies 2. Electronic information resources - Electronic information resource - Special collections 3. Libraries - Marketin 4. Libraries - United States - Marketing - Case studie.I. LaGuardia, Cheryl II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    972769ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    975121ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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