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Comic-con and the business of pop culture : what the world?s wildest trade show can tell us about the future of entertainment / Rob Salkowitz

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    PN6714
    .S255 2012
     
    148075AD (Shelf),BOK
    Salkowitz, Rob , 1967-

         Comic-con and the business of pop culture : what the world?s wildest trade show can tell us about the future of entertainment. - New York , 2012.

         viii, 292 p. : ill. ; 24 cm.

         ISBN 9780071797023 (hbk.).
         
         1. Comic books, strips, etc. - Marketing 2. Popular culture - Economic aspects - Marketing 3. Comic books, strips, etc - Authorship - Marketing 4. Comic books, strips, etc. - Technological innovations 5. Webcomics - Economic aspects.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    148075ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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