Worthless, impossible, and stupid : how contrarian entrepreneurs create and capture extraordinary value / Daniel Isenberg with Karen Dillon.
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| | | | | | Worthless, impossible, and stupid : how contrarian entrepreneurs create and capture extraordinary value. | | xvi, 282 pages ; 25 cm. | | Preface : Why you are reading this book -- Introduction : Surprise -- pt. 1. Who is an entrepreneur? Three myths -- Myth | | 1 : entrepreneurs must be innovators -- Myth | | 2 : entrepreneurs must be experts -- Myth | | 3 : entrepreneurs must be young -- pt. 2. Running away from the crowd -- Why the best entrepreneurs seem crazy -- Why the best ventures seem worthless (or impossible, or stupid) -- pt. 3. When adversity meets reward -- If you can't stand the heat : why every entrepreneur faces adversity -- Some kitchens are hotter than others : succeeding when the environment is the enemy -- Solving burning problems : when adversity is the opportunity -- Personal gain : how the chimpanzee got his bananas back from the gorillas -- pt. 4. Making sense of it all -- Perceiving extraordinary value -- Creating extraordinary value -- Capturing extraordinary value -- Conclusion : "A crack, jerk, and a leap" : implications for leaders, entrepreneurs, and the rest of us. |
| | ISBN 9781422186985 | | .-ISBN 1422186989. | | | | 1. Entrepreneurship 2. Value 3. Creative ability in business.I. Dillon, Karen. II. Title | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 963451 | Shelf | | PERP. PERUBATAN TAR KAMPUS SG. BULOH(PPSB) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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