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The Routledge companion to arts marketing / edited by Daragh O'Reilly, Ruth Rentschler and Theresa Kirchner

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    NX634
    .R68 2013
     
    964792 (Shelf),BOK
    The Routledge companion to arts marketing. - New York , 2014.

         xxvii, 411 p. ; 25 cm Routledge Companions in Business, Management and Accounting.
         Macro Arts Marketing Issues -- Artists And Their Managers -- Arts Organizational Management And Strategies -- Consumption Perspectives -- The Marketing Of Specific Arts.

         ISBN 9780415783507 (hardback)
         .-ISBN 041578350X (hardback).
         
         1. Arts - Marketing.I. O'Reilly, Daragh II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    964792ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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