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The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates

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    HF5415.1255
    .B38 2012
     
    954006 (Shelf),BOK
    Bates, Sandra M.

         The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges. - New York , 2012.

         xxx, 241 p. : ill. ; 24 cm.

         ISBN 9780071754996 (hbk.)
         .-ISBN 0071754997 (hbk.).
         
         1. Branding (Marketing) 2. Advertising - Brand name products 3. Reputation 4. Leadership 5. Communication - Brand name products.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    954006ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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