Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard
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| | | | | | Marketing and public relations for museums, galleries, cultural and heritage attractions. - New York , 2011. | | xviii, 365 p. : ill. ; 25 cm. | | Part 1 : Marketing and PR principles for the twenty-first century-- Part 2 : From theory into practice -- Part 3 : Research and resources. | | ISBN 9780415610469 (pbk.). | | | | 1. Arts - Marketing 2. Museums - Public relations 3. Museums - Marketing 4. Arts - Public relations 5. Cultural property - Marketing 6. Cultural property - Public relations.I. Runyard, Sue II. Title | | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-8.gif | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 949486 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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