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Predictably irrational : the hidden forces that shape our decisio / Dan Ariely

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  • MARC

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    BF448
    .A75 2010
     
    938595 (Shelf),BOK
    riely, Dan

         Predictably irrational : the hidden forces that shape our decisio.

         xxii, 349 pages : illustrations ; 21 cm.
         "Revised and expanded edition"--T.p.
         How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative : even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls-and everything else is up in.

         ISBN 9780061353246 (pbk.)
         .-ISBN 9780062018205.
         
         1. Economics - Psychological aspects 2. Consumer behavior 3. Decision making - Psychological aspect.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-8.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    938595ShelfPERP. PERUBATAN TAR KAMPUS SG. BULOH(PPSB)BOOKRAK TERBUKA (OPEN SHELVES)
    950147ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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