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Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman

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  • MARC

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    HF5415.5
    .G672 2009
     
    933387 (Shelf),BOK
    Goodman, John A.

         Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits. - New York , 2009.

         xiv, 256 p. : ill. ; 24 cm.

         ISBN 9780814413333
         .-ISBN 0814413331.
         
         1. Customer services 2. Customer relations - Management.I. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    933387ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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