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CONSUMER-BRAND RELATIONSHIPS : Theory and practice / Edited by Susan Fournier [and two others.]

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  • MARC

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    HF5415.5
    .C662 2012
     
    933417 (Shelf),BOK
    CONSUMER-BRAND RELATIONSHIPS : Theory and practice.

         xxvi, 424 pages : illustrations ; 24 cm.

         ISBN 9780415783033
         .-ISBN 9780415783132.
         
         1. Customer relations 2. Branding (Marketing) - Research 3. Relationship marketing - Research.I. Fournier, Susan II. Breazeale, Michael III. Fetscherin, Marc IV. Title
         Library : UiTM Shah Alam; UiTM Negeri Sembilan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    933417ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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